CCY Marketing Insight

In an era where online marketing is crucial to business success, it can be easy to forget to include offline marketing . However, this could prove to be a big mistake. incorporating offline data in a marketing campaign can strengthen online marketing ROI through deeper insights into your organization’s customers and their behaviors in the real world. Most modern-day marketers understand this. They know that customers switch between physical and digital worlds freely

In Online-to-Offline (O2O) commerce, companies treat their online and offline marketing channels as complementary instead of competitive. Some examples include: - Click and collect - where customers buy products online and then pick them up in-store - Online shopping during a physical visit - Returning items purchased online to a physical store A testament to the importance of O2O was demonstrated in Amazon’s acquisition of Whole Foods. Amazon invested over $13 billion in t