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Online Marketing Service
- Nov 18, 2018
- 1 min
Do You Know What is O2O Commerce?
In Online-to-Offline (O2O) commerce, companies treat their online and offline marketing channels as complementary instead of competitive. Some examples include: - Click and collect - where customers buy products online and then pick them up in-store - Online shopping during a physical visit - Returning items purchased online to a physical store A testament to the importance of O2O was demonstrated in Amazon’s acquisition of Whole Foods. Amazon invested over $13 billion in t
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